Embark on a Path
to Optimal Health
for your Pet


Animal Diet Formulator for Individual Use?

Steve Brown, a nutritional researcher and the founder and formulator of the first commercially available fresh-raw pet food in the United States, Steve’s Real Food, continues to be a well-respected voice in the field of pet nutrition. Additionally, he is an author of two of the better-selling books on canine nutrition, See Spot Live Longer, and Unlocking the Canine Ancestral Diet, numerous articles in pet and veterinary journals, a frequent speaker at veterinary and dog-health related conferences, the developer of the Animal Diet Formulator™, and a consultant on formulating fresh meat-based diets for individuals and pet food companies. He is passionate about helping our pets through teaching veterinarians, industry professionals, and pet parents how to formulate and feed ancestral-type, fresh meat-based diets that meet US and European nutrient standards.

This software program, Animal Diet Formulator, stays up to date with USDA nutritional data, formulates to meet AAFCO and FEDIAF standards, considers life stages from gestation/lactation to geriatric, in addition to activity levels for dogs and cats.

During your subscription, you will receive regular updates and upgrades in order to maintain the most current information regarding existing ingredients, additional ingredient options and analyses, tips for formulating, tips for homemaking, and access to our exceptional content. We have plans to add many more features to this program. Our team finds it very important to gain your feedback to further improve upon our program. We look forward to having you join our Animal Diet Formulator community!

  • For Formulating individual Pet Recipes for Dogs & Cats
  • USDA Database Ingredients (over 1000 Total) Includes Steve Brown's Typical Values
  • Accommodates one pet owner*
  • Addition of up to 10 pets*
  • Formulate up to 25 recipes*
  • 5 sample recipes formulated by leading veterinarians
*Options will be available to increase the number of pet owners, pets and recipes
Price for
Individual Use
$299 for the first year
$49/year after the first year
The purchase of ADF software subscription is good for 12 months from the date of purchase.
 By clicking "Buy Now" you are agreeing to the Animal Diet Formulator End-User License Agreement