For every pet owner. 
For every pet professional. 
For every pet food company.

Animal Diet Formulator (ADF) takes the guesswork out of
creating fresh, biologically appropriate, pet food with
our user-friendly formulation software.


Mobile App Launch

My Pet Recipes (MPR) is designed for beginners and busy people who need their formulator on-the-go.

My Pet Recipes Apple Store
My Pet Recipes Google Play Store
Download Apps:
My Pet Recipes Apple Store
My Pet Recipes Google Play Store


Use our software to create individual recipes for your dog or cat. Download balanced recipes from our library. Subscribe to a monthly plan. 


Use our software for vet hospitals and pet nutritionists to create recipes specific to the needs and health conditions of your four-legged clients. Subscribe to a monthly plan. 


Use our software to create exclusive recipes for resale. Access to additional ingredients including pre-mixes and supplements. One-on-one training with our pet food formulation expert. Value-added consultation and support.

Mobile App Launch

My Pet Recipes (MPR) is designed for beginners and busy people who need their formulator on-the-go.

As featured in:

The Forever Dog

My Pet Recipes Apple Store
My Pet Recipes Google Play Store
Computer Sample


ADF was created by pet experts, for pro-active pet owners and for busy animal health professionals and commercial pet food companies. We work collaboratively with clients and users to build products that solve real problems with practical solutions.

Easy to Use

Our products are designed to streamline your workflow and get you home on time. Our design and engineering teams create technology that is intuitive; because difficult software is rarely adopted.

Fastest Time-to-Value 

We give our clients the tools and support they need to get up and running in weeks, not months, so they can see a return on their investment immediately.

Ready Made Recipes

Not interested in formulating pet food using our software program?
We've got options suitable for everyone.

Subscribe to a Monthly Plan
Download Recipes from Library
Request an Individualized Recipe

We've got your back.

The ADF allows you to utilize nutritional data on thousands of food ingredients to formulate balanced fresh whole-foods diets with an emphasis on using minimal supplements that meet USA (AFFCO) and European (FEDIAF) nutrient standards for life stages and activity levels for dogs and cats. 

We offer support with raw as well as cooked formulations for both dogs and cats. 

Cats and Dogs
Dogs & Cats
Whole Foods Focused
Whole Foods

You are in the best company.

Over 50 years of professional experience formulating pet food.

Steve Brown

Steve Brown, referred to as the 'God Father of Raw' is the original creator of ADF,  a nutritional researcher and the founder and formulator of the first commercially available fresh-raw pet food in the USA.  Steve is the author of two of the better-selling books on canine nutrition, 'See Spot Live Longer', and 'Unlocking the Canine Ancestral Diet', numerous articles in pet and veterinary journals, a frequent speaker at veterinary and dog-health related conferences. Now retired, Steve's legacy continues to be a well-respected voice in the field of pet nutrition.

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Dr. Barbara Royal

Dr. Barbara Royal is the founder and owner of The Royal Treatment Veterinary Center in Chicago, past president of the American Holistic Veterinary Medical Association (AHVMA), and of the AHVM Foundation, and a co-founder of the Royal Animal Health University (RAHU). Dr. Royal is an internationally renowned pioneer in integrative medicine and physical rehabilitation. She was the first veterinarian in the world to perform acupuncture on a zebra and has worked with wildlife, zoo animals, and pets. She is known as a passionate advocate of common sense and cutting-edge approaches to animal health. Dr. Royal provides a bridge between Western and Eastern medicine for her clients that include pet parents in her local community as well as for high profile and celebrity pet owners. She has studied and uses many integrative and holistic modalities, including Acupuncture and Traditional Chinese Medicine, advanced herbal medicine, physical rehabilitation, and homeopathy. She lectures around the globe, is widely published, and has been regularly featured in the media and in film documentaries for her groundbreaking work. Her engaging first book, The Royal Treatment: A Natural Approach to Wildly Healthy Pets, has been used as a textbook for integrative vet courses and is widely available. She teaches about all aspects of practicing integrative veterinary medicine through RAHU and is an adjunct professor at California Polytechnic State University.

She lives and works with her family and various wildly healthy pets in Chicago and on their organic farm in Michigan.

Learn More

Our team has been featured in.

Fox 23
Planet Paws
Pet Fooled
Huff Post