Animal Diet Formulator takes the guesswork out of
creating fresh, biologically appropriate, pet food with
our user-friendly formulation software.
ADF was created by pet experts, for pro-active pet owners and for busy animal health professionals and commercial pet food companies. We work collaboratively with clients and users to build products that solve real problems with practical solutions.
Our products are designed to streamline your workflow and get you home on time. Our design and engineering teams create technology that is intuitive; because difficult software is rarely adopted.
We give our clients the tools and support they need to get up and running in weeks, not months, so they can see a return on their investment immediately.
Not interested in formulating pet food using our software program?
We've got options suitable for everyone.
The ADF allows you to utilize nutritional data on thousands of food ingredients to formulate balanced fresh whole-foods diets with an emphasis on using minimal supplements that meet USA (AFFCO) and European (FEDIAF) nutrient standards for life stages and activity levels for dogs and cats.
We offer support with raw as well as cooked formulations for both dogs and cats.
Steve Brown, referred to as the 'God Father of Raw' is the original creator of ADF, a nutritional researcher and the founder and formulator of the first commercially available fresh-raw pet food in the USA. Steve is the author of two of the better-selling books on canine nutrition, 'See Spot Live Longer', and 'Unlocking the Canine Ancestral Diet', numerous articles in pet and veterinary journals, a frequent speaker at veterinary and dog-health related conferences. Now retired, Steve's legacy continues to be a well-respected voice in the field of pet nutrition.
Dr. Barbara Royal is the founder and owner of The Royal Treatment Veterinary Center in Chicago, past president of the American Holistic Veterinary Medical Association (AHVMA), and of the AHVM Foundation, and a co-founder of the Royal Animal Health University (RAHU). Dr. Royal is an internationally renowned pioneer in integrative medicine and physical rehabilitation. She was the first veterinarian in the world to perform acupuncture on a zebra and has worked with wildlife, zoo animals, and pets. She is known as a passionate advocate of common sense and cutting-edge approaches to animal health. Dr. Royal provides a bridge between Western and Eastern medicine for her clients that include pet parents in her local community as well as for high profile and celebrity pet owners. She has studied and uses many integrative and holistic modalities, including Acupuncture and Traditional Chinese Medicine, advanced herbal medicine, physical rehabilitation, and homeopathy. She lectures around the globe, is widely published, and has been regularly featured in the media and in film documentaries for her groundbreaking work. Her engaging first book, The Royal Treatment: A Natural Approach to Wildly Healthy Pets, has been used as a textbook for integrative vet courses and is widely available. She teaches about all aspects of practicing integrative veterinary medicine through RAHU and is an adjunct professor at California Polytechnic State University.
She lives and works with her family and various wildly healthy pets in Chicago and on their organic farm in Michigan.