About
Animal Diet Formulator

About the Animal Diet Formulator
FAQ’s

What are the benefits of fresh food?

It is no secret today that eating fresh, whole, raw foods over-processed, packaged foods regularly has many benefits for health by assisting in the prevention of a plethora of chronic health issues including obesity and other metabolic diseases that we see all too often in the healthcare profession. If you would like to do more reading, there are many studies that refer to this correlation from the National Institutes of Health, the Dietary Guidelines for Americans, and many other governmental and non-governmental research groups. The same holds true for our pets.

Who created the Animal Diet Formulator?

Steve Brown, a nutritional researcher and the founder and formulator of the first commercially available fresh-raw pet food in the United States, Steve’s Real Food, continues to be a well-respected voice in the field of pet nutrition. Additionally, he is an author of two of the better-selling books on canine nutrition, See Spot Live Longer, and Unlocking the Canine Ancestral Diet, numerous articles in pet and veterinary journals, a frequent speaker at veterinary and dog-health related conferences, the developer of the Animal Diet Formulator™, and a consultant on formulating fresh meat-based diets for individuals and pet food companies.

He is passionate about helping our pets through teaching veterinarians, industry professionals, and pet parents how to formulate and feed ancestral-type, fresh meat-based diets that meet US and European nutrient standards. This software program, Animal Diet Formulator, stays up to date with USDA nutritional data, formulates to meet AAFCO and FEDIAF standards, considers life stages from gestation/lactation to geriatric, in addition to activity levels for dogs and cats. In 2018, Steve Brown sold the Animal Diet Formulator to the Royal Animal Health University (RAHU). We have teamed up to continue to provide research, updates, and teach about health through nutrition with the aid of this incredible software tool.

What is an individualized recipe?

Your individualized recipe is formulated to meet the nutritional goals provided by you and considers the biology of that particular species in health or disease, using fresh, whole foods whenever possible to provide a complete and balanced diet that meets US and European nutrient standards for that species. The formulation is overseen and reviewed by our team of integrative veterinarians and performed by trained ADF consultants. Get Started.

What if my dog or cat needs to lose weight, can you help with that?

YES! We can design our recipe to include details on tapering the amount down responsibly and safely over time to achieve desired weight loss for your pets. Did you know that by keeping your dog or cat at a healthy, lean weight, you can increase their longevity and therefore get more time with your loved pets on this planet? Ask your vet if you don’t believe us and do an evaluation of your pet’s weight today. Check out our friends at Pet Obesity Prevention to find out how your pet is doing in the weight department.

What is next for the Animal Diet Formulator?

Have horses? Birds? We are working diligently to include many more species than dogs and cats for individualized recipes. Additionally, we are looking into ways to maintain and support a healthy microbiome while developing information on ingredient absorption and nutrient use and better testing for nutrient deficiencies. Sign up to be the first to be informed by joining our newsletter.

Meet the ADF Team

Steve Brown
God Father of Raw
Dr. Barbara Royal
Founder and Owner of The Royal Treatment Veterinary Center
Dr. Natasha Lily
DVM, CVA, Co-FOUNDER
Robert Kelly
Founder and Chief Executive of Furchild
James Pendergast
Product Formulator & Veterinary Director