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Formulator Software
- Individual
- Professional
- Commercial
- Pricing
- Features
- Downloads
Services
- Consultation Services
Products
About
- ADF 2.0
- About ADF
- The Team
- RAHU
- RAHUFoundation
Learn

Unlock the Power of Personalized Pet Nutrition with

ADF Consultation Services

With our consultation services, you gain exclusive access to an ADF expert who can assist you with a wide range of needs, from formulation assistance to pet nutrition insights and beyond.

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For every pet owner.
For every pet professional.
For every pet food company.

Animal Diet Formulator (ADF) takes the guesswork out of creating fresh, biologically appropriate, pet food with our user-friendly formulation software.

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We're excited to announce that every complete and balanced meal in the best-selling book, 'The Forever Dog Life' by Rodney Habib and Dr Karen Becker, was formulated using the Animal Diet Formulator.

Reasons for using the
Animal Diet Formulator

Our software supports and helps to manage risks in formulating quality, complete and balanced pet food recipes - safely, efficiently and within budget.

User-Centric

ADF was created by pet experts for proactive pet owners, busy animal health professionals, and commercial pet food companies. We work collaboratively with clients and users to build products that offer practical solutions for real problems.

Easy to Use

Our products are designed to streamline your workflow and get you home on time. Our design and engineering teams create technology that is intuitive.

Fastest Time-to-Value

We give you the tools and support you need to get up and running in weeks, not months, so you see a return on your investment immediately.

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Which one is suitable for you?

Choose one to connect to the leading provider of pet food formulation software

Individual

Use our software to create individual recipes for your dog or cat. Download your balanced recipes from our software. Subscribe to a monthly plan.

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Professional

Use our software for veterinarians and pet nutritionists to create recipes specific to the needs and health conditions of your four-legged clients. Subscribe to a monthly plan.

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Commercial

Use our software to create exclusive recipes for resale. Access to additional ingredients including pre-mixes and supplements. Enjoy access to value-added consultation and support, as well as one-on-one training with our pet food formulation expert. Subscribe to a monthly plan.

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We've got your back

The ADF allows you to utilize nutritional data on thousands of food ingredients to formulate balanced fresh whole-foods diets with an emphasis on using minimal supplements that meet USA (AAFCO) and European (FEDIAF) nutrient standards for life stages and activity levels for dogs and cats.

We offer support with raw as well as cooked formulations for both dogs and cats.

Animal Diet Formulator We've got your back

Dogs & Cats

Whole Foods Focused

Balanced

Therapeutic

You are in the best company

Over 50 years of professional experience formulating pet food.

Steve Brown is the original creator of ADF, a nutritional researcher and the founder and formulator of the first commercially available fresh-raw pet food in the USA. Steve is the author of two of the better-selling books on canine nutrition, 'See Spot Live Longer', and 'Unlocking the Canine Ancestral Diet', numerous articles in pet and veterinary journals, a frequent speaker at veterinary and dog-health related conferences. Now retired, Steve's legacy continues to be a well-respected voice in the field of pet nutrition.

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Dr. Barbara Royal, DVM, is the founder and owner of The Royal Treatment Veterinary Center in Chicago, past president of the American Holistic Veterinary Medical Association (AHVMA), and of the AHVM Foundation, and a co-founder of the Royal Animal Health University (RAHU). Dr. Royal is an internationally renowned pioneer in integrative medicine and physical rehabilitation. She was the first veterinarian in the world to perform acupuncture on a zebra and has worked with wildlife, zoo animals, and pets.

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Meet the whole ADF team

Ready Made Recipes

Not interested in formulating pet food using our software program?
We've got options suitable for everyone.

It is no secret today that eating fresh, whole, raw foods rather than processed, packaged foods has many benefits for health and can assist in the prevention of a plethora of chronic health issues including obesity and other metabolic diseases that we see all too often in the healthcare profession. Purchase one of our Homemade Pet Recipes for your pet at home or pets at a clinic to start them on the path to wildly vibrant health.

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EXPLORE THE FEEDING GUIDELINE

Our team has been featured in

Valuable feedback from our Formulators

1 / 3

Yeah everything looks good!

Mia is not having and showing any food allergy like her dermatologist said because her ears are better than never, she doesn’t licks/chew her paws and her coat looks amazing 😉.

Laura García

USA

What a great tool at our fingertips!

I was delighted to have to the opportunity to use the ADF Formulator as part of my Graduate Diploma in Veterinary Acupuncture course. For years I have seen the benefits of feeding "real food" in my patients, and increasing numbers of clients are asking for help in formulating homemade diets. The ADF program allowed me to formulate both raw and home-cooked diets that are tailored to individual patients, and I have the comfort in knowing that they are balanced properly. It allows you to choose from a large database of foods and supplements so that you can use ingredients that are both available to your clients, and those that are best suited to their health and medical needs. What a great tool at our fingertips!

Dr Bernauer

Canada

Perfect Fit for Fresh Dog Food

As a human-grade whole-foods based fresh dog food manufacturer, we explored many options for diet formulating and canine nutritionists. One of these options was the commercial version of Animal Diet Formulator (ADF).

We evaluated ADF against services from several canine nutritionists in the United States and Canada as well as another major diet formulation software used by leading pet food manufacturers. Our evaluation focused on recipes, reports, ingredient customization, costing, macro/micro nutrient breakdown/thresholds, ease of use, and customer service.

After a month of testing the software and engaging with ADF customer service, it was apparent that ADF’s functionality was unparalleled, and was thus the best fit for our company’s needs. The software’s ability to handle customization has been superior to any other service we’ve tried. The system generated recipe reports were also easy to follow, understand and edit while the customer service was reliably prompt, engaging and thorough!

Dr. Susan Recker was our main point of contact for questions and consultations with ADF. Dr. Recker is exceptionally knowledgeable in animal nutrition, meal balancing, and canine health. She has consistently shown professionalism, patience, helpfulness, and thoughtfulness throughout our interactions and software usage! It has been a privilege working with her.

Our overall experience with the commercial version of ADF has been outstanding! We look forward to continuing our partnership with ADF in our journey of formulating balanced whole-foods based, fresh canine recipes!

Tara Osborne

USA

Formulate the healthiest and most delicious foods

Freshly made, nutrient-balanced homemade diets, raw or properly cooked.

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ADF Consultation Services

For every pet owner. For every pet professional. For every pet food company.

Reasons for using the Animal Diet Formulator

User-Centric

Easy to Use

Fastest Time-to-Value

Which one is suitable for you?

Individual

Professional

Commercial

We've got your back

You are in the best company

Ready Made Recipes

Our team has been featured in

Valuable feedback from our Formulators

Formulate the healthiest and most delicious foods

For every pet owner.
For every pet professional.
For every pet food company.

Reasons for using the
Animal Diet Formulator