Steve Brown, a nutritional researcher and the founder and formulator of the first commercially available fresh-raw pet food in the United States, Steve’s Real Food, continues to be a well-respected voice in the field of pet nutrition. Additionally, he is an author of two of the better-selling books on canine nutrition, See Spot Live Longer, and Unlocking the Canine Ancestral Diet, numerous articles in pet and veterinary journals, a frequent speaker at veterinary and dog-health related conferences, the developer of the Animal Diet Formulator™, and a consultant on formulating fresh meat-based diets for individuals and pet food companies. He is passionate about helping our pets through teaching veterinarians, industry professionals, and pet parents how to formulate and feed ancestral-type, fresh meat-based diets that meet US and European nutrient standards.
This software program, Animal Diet Formulator, stays up to date with USDA nutritional data, formulates to meet AAFCO and FEDIAF standards, considers life stages from gestation/lactation to geriatric, in addition to activity levels for dogs and cats.
During your subscription, you will receive regular updates and upgrades in order to maintain the most current information regarding existing ingredients, additional ingredient options and analyses, tips for formulating, tips for homemaking, and access to our exceptional content. We have plans to add many more features to this program. Our team finds it very important to gain your feedback to further improve upon our program. We look forward to having you join our Animal Diet Formulator community!
"Mia is not having and showing any food allergy like her dermatologist said because her ears are better than never, she doesn’t licks/chew her paws and her coat looks amazing 😉."
"I was delighted to have to the opportunity to use the ADF Formulator as part of my Graduate Diploma in Veterinary Acupuncture course. For years I have seen the benefits of feeding "real food" in my patients, and increasing numbers of clients are asking for help in formulating homemade diets. The ADF program allowed me to formulate both raw and home-cooked diets that are tailored to individual patients, and I have the comfort in knowing that they are balanced properly. It allows you to choose from a large database of foods and supplements so that you can use ingredients that are both available to your clients, and those that are best suited to their health and medical needs. What a great tool at our fingertips!"